It's the new generation of television
Digital or web series are a very different format from broadcast television. For one thing, the audiences exploring web Television are looking for something new. In return, web shows can expect more out of an audience, which makes this an exciting time. Web shows made specifically for an online platform can play with expectations and defy conventional TV connotations. Web series enjoy a freedom that goes well with sponsorship and branding.
These new approaches to storytelling can go beyond the scripted web episodes, offering immersive narratives across platforms: a homepage, YouTube, Facebook and Twitter, SMS texts, e-mails, live events and gaming are only a few of the possibilities. Smart multi-platform production plans may incorporate footage shot simultaneously to the master narrative, creating branded spin-offs and variant perspectives to a story. These can live cross-platform and be rolled into a brand’s broader marketing campaign.
Given the fast-moving nature of web shows, an original branded entertainment concept can change continually as needed. Many new potentials remain to be tapped, especially as the technology develops. BrandCinema aims to anticipate the next wave, and has acquired the necessary partners in the tech world, as it has in the creative world.